StudioYellow.xyz – Squarespace customer – (Brazil)
Skilled creative studios are establishing their online homes on .xyz domains. Prestigious creative company Reunion.xyz creates award-winning animated content with organizations like The Equal Justice Initiative. Emmy Award-winning production company Smuggler.xyz creates media for Apple and Beyoncé. Branding agency LetterA.xyz works with global brands like Casetify, Ann Taylor, and Kate Spade. In this week’s #WebsiteWednesday, we’ll introduce you to a global branding agency trusted by brands like Nestle and Bacardi: StudioYellow.xyz.
StudioYellow.xyz is the online home of Studio Yellow, a Brazilian branding agency with operations in Brazil, Canada, the United States of America, and the United Kingdom. Founded in 2013, the agency focuses on a range of services including branding, web design, social media, live marketing (marketing activities that involve real-time interactions), and SMKT (or “Smarketing,” a term that blends sales and marketing to describe the integration of these two functions within a company). The agency expanded its operations to Canada in December 2023, establishing a base in British Columbia with the aim of replicating its success in North America. 1Led by Founder, CEO, and Creative Director Vinicius Leandrini Magalhães, Studio Yellow aims to push the boundaries of branding to ensure its clients lead in their respective markets.
You can visit the agency’s Work page to view their highlighted projects. For GrooveTech, a notable IT enterprise based in São Paulo2, Studio Yellow was tasked with revamping the corporate image to reflect the company’s growth and stature. Studio Yellow developed a visual narrative designed to convey the qualities of being infinite, strong, bold, organized, and modern. This was aligned with GrooveTech’s provision of custom solutions to large-scale clients. The campaign aimed to deliver a brand experience that matched the innovative and robust nature of GrooveTech’s services, reinforcing their position in the industry. Studio Yellow also highlights the utilized services for this project, such as design, web development, Smarketing, and branding This approach aimed to craft a bold and modern visual narrative that reflects GrooveTech’s prominent stature and innovative solutions in the IT industry. For Derma Cuore, a premium health clinic that specializes in dermatology and cardiology3, Studio Yellow was tasked with enhancing the communication strategy of the clinic. The objective was to blend Derma Cuore’s advanced medical expertise with its core humanistic values, creating a brand image that appeals to its discerning clientele. Studio Yellow applied their resources in design, branding, Smarketing, and web development, focusing on solutions that promote growth and improve design coherence to reflect the clinic’s premium service quality.
Born in Minas Gerais, Brazil, Founder Vinicius Leandrini Magalhães began his career in web design at the age of 14. He is an alumnus of Mackenzie University, where he attended on a full scholarship, and the University of the Arts London. Prior to founding Studio Yellow, Vinicius launched Top Agency, a live marketing agency, which collaborated with major brands like Nestle, Jägermeister, and Bacardi. His professional journey is marked by a passion for combining art, technology, and marketing to create innovative branding solutions. Vinicius’s approach emphasizes innovative thinking, strategic planning, and flawless execution, aiming to position Studio Yellow as a leader in global branding excellence.4
The agency upgraded their domain from studioyellow.com.br to the more modern StudioYellow.xyz, reflecting a strategic move to align with the global digital trends and appeal to a broader international audience. This domain change underscores the agency’s commitment to innovation and its desire to position itself as a forward-thinking player in the branding industry. The .xyz extension is not only distinctive but also resonates with a tech-savvy clientele, further emphasizing Studio Yellow’s dedication to staying at the forefront of digital marketing and brand development. You can learn more by following the platform on LinkedIn,
YouTube, and Instagram, and by visiting StudioYellow.xyz.
1.https://newsroom.prkarma.com/studioyellow/news_release/1297 2.https://www.groove.tech/en 3.https://www.dermacuore.com.br/ 4.https://www.instagram.com/p/CyUAobePMy8/?img_index=1Sandbox.Game – Gandi customer – (United States)
In the ever-evolving world of video gaming, a range of groundbreaking games and trailblazing platforms are debuting on .xyz and XYZ Registry domains like .LOL, .Game, and .Quest. Award-winning VR game Humanity.Game puts you in control of a Shiba Inu tasked with saving the world. Exploration game Pixels.xyz enhances its immersive experience by integrating blockchain technology with its new PIXEL crypto token. The 2023 Game of the Year BaldursGate3.Game immerses players in the rich narratives of the Forgotten Realms. Today, we highlight a gaming platform designed to help you create, own, and monetize your digital experiences: Sandbox.Game.
Sandbox.Game is the online home of The Sandbox, a decentralized gaming platform that empowers users to create, own, and monetize their gaming experiences through blockchain technology. Built on the Ethereum blockchain, The Sandbox utilizes NFTs and its native cryptocurrency, SAND, to help players craft their own games, assets, and virtual environments. With a focus on user-generated content, The Sandbox offers a platform geared towards helping individuals design, customize, and share their unique gaming experiences with others. Through blockchain technology, players can gain greater control and ownership over their in-game assets, opening up possibilities for new forms of gameplay and economic interactions within the gaming ecosystem. Hackatao, a renowned artist duo known for blending art and technology, introduces their video game “HACK the TAO”1 in The Sandbox, featuring NFT-driven experiences. This game offers a unique journey through dreamlike realms with deep narrative layers, where players tackle philosophical themes and confront a dictator-inspired boss, including a rich blend of art and immersive gameplay. As reported on March 26, 2024, the game is expected to launch in Spring 2024.2
The Sandbox platform also includes a vibrant marketplace where users can trade and sell their virtual assets. This marketplace serves as a digital economy, driven by the demand and supply dynamics of assets created by the community. The Sandbox ensures the authenticity and scarcity of its digital items by fostering secure and verifiable transactions through blockchain, making them more valuable and sought after. Moreover, the integration of SAND as a medium of exchange enhances liquidity and helps facilitate a seamless trading experience, fostering a thriving economy within the platform.
The platform is dedicated to aiding creators with various programs and tools that simplify game development. The VoxEdit and Game Maker are two prominent tools provided by The Sandbox, which help users create 3D assets and build interactive games without needing to know how to code. These tools are designed to be accessible to beginners, yet powerful enough for experienced developers to produce complex scenes and game mechanics. As The Sandbox continues to grow, it remains dedicated to creating a supportive and inclusive environment that encourages creativity and innovation within the blockchain gaming space.
In the realm of The Sandbox, metaverse land represents more than just digital parcels; it’s a foundation for creativity and interaction. Each piece of LAND in The Sandbox is a unique NFT on the Ethereum blockchain, embodying true digital ownership. LAND owners have the freedom to build diverse experiences—from games and social hubs to intricate artworks and immersive events. This capability helps owners to showcase their creativity and engage with a global community, host events, and even monetize their creations. This virtual real estate market underscores a dynamic ecosystem where imagination meets vast entrepreneurial and social opportunities. As of March 25, 2024, The Sandbox boasts over 5.7 million all-time accounts, more than 25,000 LAND NFT owners, 60,000 sold avatars, and over 200,000 wallets holding SAND.3
The Sandbox’s decision to build its online presence on a .Game domain is a strategic move that aligns seamlessly with its identity as a gaming platform. The .Game domain not only reinforces the platform’s core focus on gaming but also enhances its visibility and brand recognition within the gaming community. Simultaneously, The Sandbox has effectively leveraged consistent branding across major social media platforms, adopting the handle @thesandboxgame on X/Twitter, Instagram, Twitch, and Facebook. This uniformity in social media handles not only simplifies the process for users to find and connect with the platform but also strengthens its brand coherence across different digital landscapes. By ensuring that their presence is easily recognizable, The Sandbox enhances its marketing efforts and community engagement, fostering a strong, unified brand identity. You can learn more by following the platform on X/Twitter, Instagram, Twitch, and Facebook, and by visiting Sandbox.Game.
1.https://hackatao.com/h-a-c-k-t-h-e-t-a-o 2.https://www.cryptotimes.io/2024/03/22/hackataos-art-flourishes-within-the-sandbox-game-universe/ 3.https://www.blockchaingamer.biz/news/23033/the-sandbox-roundup/Deshraj.xyz – GoDaddy customer – (United States)
In the growing field of artificial intelligence, trailblazers are utilizing the adaptability of .xyz domains to create online hubs and personal websites to showcase their work. Researcher Lennart Heim explores the complexities of AI governance on Heim.xyz. Accomplished architect and AI visionary Will Garner uses WillGarner.xyz to highlight his creative process. Artist and designer Makeitrad uses Makeitrad.xyz to showcase AI-driven art. In this week’s #AIMonday, we’ll introduce you to an accomplished AI-focused innovator who highlights his work using a “FirstName.xyz” domain: Deshraj.xyz.
Deshraj.xyz is the personal website of Deshraj Yadav, an entrepreneur and innovator in the field of AI. Based in San Francisco, Deshraj is co-founder and CTO of Embedchain. Developed in Python, Embedchain is an innovative open-source framework called retrieval-augmented generation (RAG). It facilitates the creation and deployment of personalized large language model (LLM) AI applications. Before his venture with Embedchain, Deshraj held a pivotal role at Tesla Autopilot as the Senior Autopilot Engineer. There, he spearheaded the development of the car manufacturer’s AI platform, which was crucial for tracking extensive training, model evaluation experiments, and providing insights into job execution and training cluster issues. Earlier in his career, Deshraj also co-founded Caliper, a platform designed to help recruiters in AI, machine learning, and data science fields assess candidates through practical challenges that reflect real-world problems.1
A graduate of Georgia Institute of Technology with a master’s in computer science, Deshraj counts AI and Machine Learning Infrastructure among his chief interests. Alongside his role as a leader at Embedchain, he is integral to the core team of EvalAI, an “open source platform for evaluating and comparing machine learning (ML) and artificial intelligence (AI) algorithms at scale.” 2Deshraj also contributes to several other open-source projects. These include Fabrik, an “online collaborative platform to build, visualize and train deep learning models via a simple drag-and-drop interface”3; Visual Chatbot, which allows an AI agent to “hold a meaningful dialog with humans in natural, conversational language about visual content”4; and Origami, “an AI-as-a-service that allows researchers to easily convert their deep learning models into an online service that is widely accessible to everyone without the need to setup the infrastructure, resolve the dependencies, and build a web service around the deep learning model.”5
Deshraj has contributed to several articles covering various AI-related topics, which he highlights on Deshraj.xyz. In an article titled Do Explanations make VQA Models more Predictable to a Human?, Deshraj and his team explore the effectiveness of explanations in enhancing the transparency of deep neural networks, particularly in the context of Visual Question Answering (VQA) tasks. The study investigates whether current methods of generating human-interpretable explanations actually make the outcomes and failures of VQA models more predictable to humans. Contrary to expectations, findings reveal that these explanations do not significantly improve predictability. Instead, the research highlights the effectiveness of human-in-the-loop approaches, where the model is treated as a black box, in making VQA model behaviors more predictable to humans. This insight challenges the prevailing assumption that explicit explanations necessarily contribute to better understanding of AI processes.
In 2017, Deshraj was an early adopter of the .xyz domain, securing Deshraj.xyz with just his first name. His choice of a FirstName.xyz domain not only underscores his role as a pioneer in modern technology but also enhances his visibility at the forefront of the AI revolution. By choosing Deshraj.xyz, he has made his work more discoverable online; a simple Google search for “deshraj” prominently lists Deshraj.xyz near the top of the results, and a search for “deshraj AI” positions it first (as of April 29, 2024). Additionally, Deshraj prominently features his .xyz domain on his X/Twitter profile, further amplifying his online presence. You can learn more about Deshraj by following him on X/Twitter, Facebook, LinkedIn, and GitHub, and by visiting Deshraj.xyz.
1.https://www.f6s.com/company/caliper.ai 2.https://eval.ai/ 3.https://github.com/cloud-cv/fabrik 4.https://github.com/cloud-cv/visual-chatbot 5.https://github.com/cloud-cv/origamiNxGen.xyz – GoDaddy customer – (UAE)
The .xyz community is home to investment firms focused on bleeding-edge technological advancements. Early-stage venture firm Dispersion.xyz invests in foundational technologies that support decentralized businesses. VC firm Geometry.xyz is dedicated to the advancement of web3. VC firm Patron.xyz is geared towards gaming and consumer startups. In this week’s #BlockchainThursday, we’ll introduce you to a VC collective aimed at investing in the next generation of web3 founders: NxGen.xyz.
NxGen.xyz is the online home of NxGen, a venture capital collective that provides human, financial, and social capital to web3 founders, DAOs, and VC investors. The company supports early-stage tech companies by connecting founders with NxGen’s in-house advisors as well as investors and service providers at all stages of the go-to-market life cycle. NxGen’s in-house advisory team includes professionals specialized in due diligence, science, product, UX, and marketing. NxGen’s network includes centralized and decentralized networks (CEX, DEX), key opinion leaders (KOLs), auditors, and launchpads. Additionally, the collective amplifies the work of its portfolio companies throughout its extensive network. NxGen is co-founded by Simon Schwerin, a Venture Partner of SMAPE Capital investment team and Joeri Van Geelen, a Managing Partner of Prysm, an economic consulting firm.
NxGen stands at the forefront of the web3 revolution, actively championing a new wave of projects in DeFi, the metaverse, gaming, and AI, many of which also share a commitment to the innovative spirit of the .xyz domain. The collective has helped shepherd the development of a wide range of projects across multiple web3 areas. In the DeFi space, NxGen’s portfolio companies include ZeroLend.xyz, a lending market on secondary blockchains. In the Metaverse, Gaming, and NFT spaces, NxGen has supported QuantumTemple.xyz, a platform designed to provide immersive cultural experiences, and Trex20.xyz, aimed at combining gaming with an NFT marketplace.
Kintsu.xyz, a liquid staking infrastructure, and Teleport.xyz, a decentralized rideshare app, are among the AI, Infrastructure, and Tooling companies that NxGen supports. NxGen has also collaborated with DAOs like BeakerDAO.xyz to expand decentralized science and with ReadyPlayerDAO.xyz, a play-to-earn gaming DAO. Additionally, NxGen has provided seed-round funding to several VC partners, including ElixirCapital.xyz.1
A domain like NxGen.xyz places NxGen at the forefront of the web3 movement, a space synonymous with innovation, technology, and the future of the internet. NxGen.xyz not only reflects NxGen’s pioneering spirit but also resonates deeply with a tech-savvy audience. Many of NxGen’s partners also embrace .xyz domains, underscoring a shared commitment to cutting-edge developments and transformative potential in the industry. By aligning itself with this digital identity, NxGen effectively signals its role as a key player in shaping the next wave of internet evolution. You can learn more by following the company on LinkedIn @nxgen-xyz and X/Twitter @nxgen_xyz, and by visiting NxGen.xyz.
1.https://www.crunchbase.com/funding_round/elixir-capital-seed–50747900DeniseChow.xyz – eNom customer – (United States)
The .xyz community is home to many skilled creatives sharing their talents on .xyz domains. Cody Samson shares his VFX work for Beyoncé and Coachella on Shmody.xyz. Copywriter MichaelShea.xyz uses his .xyz to showcase work for brands such as Little Caesars and Smirnoff. Book designer LisaWhite.xyz showcases her eye-catching covers for authors like Ben Folds and Jodi Picoult. In this week’s #WebsiteWednesday, we’ll introduce you to a skilled graphic designer who shares her work using a “FirstNameLastName.xyz” domain: DeniseChow.xyz.
DeniseChow.xyz is the personal website of Los Angeles, California-based graphic designer Denise Chow. Her clients include Homesick candles, Los Angeles-based clothing store Stony Apparel, and accessories brand Graf Lantz, among others. Denise, a self-taught designer who gives credit to YouTube videos for her education, has applied her skills and knowledge across various domains such as branding, marketing assets, email campaigns, advertising, copywriting, and website mockups.
Denise’s website is an online portfolio where she can showcase her design projects and achievements. Thumbnails on her homepage display samples of her designs, with each one linking to a story about the project she worked on, as well as photos and samples of her output. Some of these samples include work that represents Denise’s abilities but wasn’t used in final products or campaigns for various reasons, giving visitors to her site a broader sense of her capabilities. In one of her showcased projects, Denise took on both the design and art direction for hat and apparel brand Love Your Melon’s Halloweek event in October 2023. This event celebrates Halloween with themed product releases, including Harry Potter and Peanuts themed collections. Denise was responsible for setting the creative direction of the campaign and also crafted new spooky-inspired icons that enhanced the festive spirit of the products.
In addition to graphic design for clients, Denise has designed several animated gifs on Giphy. As of April 16, 2024, her gifs have logged 44.2 million views. Denise’s Giphy profile includes a link to DeniseChow.xyz, which may result in more visits to her website. Additionally, Denise uses DeniseChow.xyz to highlight Sante D’Or, a cat rescue organization where she began as a volunteer and later contributed her digital and print media design expertise.
Beyond showcasing her work, Denise has also injected some humor into DeniseChow.xyz. From a photo of herself with a cat on her head to an admission on her bio that she is focused exclusively on design unless someone offers her $15,000,000 (“If that’s you,” she writes, “maybe we can work something out.”), her tongue-in-cheek style can help her stand out by giving visitors a sense of her personality as well as her abilities and achievements.
Using a FirstNameLastName.xyz domain like DeniseChow.xyz can help make it easier for Denise and her talents to be discoverable online. Moreover, a domain name that closely aligns with search terms people are likely to use — like “denise chow design” — can greatly improve a website’s visibility on search engines. Anyone searching for “denise chow design” will find DeniseChow.xyz prominently positioned at the top of the search page (as of April 16, 2024). With a personal website using a domain name that matches your full name, it’s more likely that your website will show up in relevant results. In an age of personal branding, a tailored domain like DeniseChow.xyz serves as a digital business card, making it easy for clients and collaborators to connect and recognize her skills. You can learn more by following Denise on LinkedIn and by visiting DeniseChow.xyz.
